Member Spotlight: Germono Advertising Company

Posted By: Abby Schiano Member Spotlight,
Before you read, check out Germono Advertising Company's Member Spotlight video! 

In the heart of Hampton Roads, where the pulse of small businesses beats strong, Germono Advertising Company serves as a helping hand for entrepreneurs navigating the ever-evolving landscape of social media. Established a decade ago by its visionary founder, Lindsey Germono, this small but powerful advertising company has become synonymous with encouraging business owners to utilize social media for sustainable growth.

Ten years ago, Lindsey embarked on a journey to fill a crucial gap in the market – an agency that small businesses could actually afford. She realized that other local agencies weren’t working with businesses that had a leaner budget than their big box competitors. So Lindsey formed Germono with an affordable payment structure, which is also how they ended up specializing in social media – since a decade ago, the cost of social media marketing was mere pennies.

Throughout the years, the company has faced challenges familiar to many businesses – employee retention, imposter syndrome, and the constant pursuit of relevance. The key to overcoming these obstacles was staying true to their expertise, shutting out external noise, and embracing adaptability. These principles allowed them not only to survive but to thrive in a dynamic industry.

One of Germono Advertising Company's crowning achievements has been the creation of an award-winning podcast that spotlights military entrepreneurs. Leveraging Lindsey’s background in traditional media, the podcast has become a testament to the company's commitment to offering a comprehensive spectrum of marketing ideas.

What sets Lindsey apart from her competitors is not just her services but the ethos that underpins her work. By combining a decade of experience with an innate understanding of the social media landscape, Germono stands as a guiding light for businesses seeking to make their mark in the digital realm.

Looking ahead, Germono Advertising Company envisions a future where they continue to be the go-to resource for Hampton Roads business owners. Their commitment to offering affordable packages and services for social media marketing reflects a dedication to fostering the growth of the local business community.

For those aspiring to venture into entrepreneurship, the founder of Germono Advertising Company advocates for seeking mentorship. Drawing on personal experiences, they emphasize the importance of shadowing industry professionals and asking candid questions about the realities of entrepreneurship – a journey not meant for everyone.

In connecting with the community, Germono Advertising Company primarily engages through social media forums. While the pandemic slowed down in-person interactions, the company remains steadfast in its commitment to staying connected and contributing to the local marketing landscape.

As Germono Advertising Company continues to pave the way for small businesses in Hampton Roads, their narrative stands as an inspiration for entrepreneurs navigating the ever-changing currents of the business world.