As a Retail Alliance member, you are part of an association made up of, and by, retailers. You will always be our main focus as we serve as your strategic partner for the success of your business.

Not only will you be part of a group that is focused on your industry, but you will have access to an array of valuable benefits and services: connect and collaborate with fellow members; promote your business and take advantage of numerous perks and savings; and tap into our programs, workshops and education to help your business succeed.

If your business is looking for a way to reach its greatest potential, Retail Alliance is here to help.


We provide many benefits to our members through education, promotion, advocacy, and other resources.

Level up with education & training

Being successful takes knowledge. Knowledge of current trends and changes in all aspects of operating a retail business and of the wider economy. We understand our members’ time is precious so we have developed education courses that are delivered in a variety of formats to ensure you have the skills and tools necessary to succeed in business.

From business planning and finance to marketing and merchandising, members get to choose what’s right for their needs from our range of training workshops and courses. And they get to choose how they want it delivered; face to face or online, bite-size or big chunks!

Ask us about our…

  • Retail business course (scholarship to Certificate in Retail Operations)
  • Virtual and in-person workshops and webinars
  • Retail 360 - Conversations, Solutions, Resources events
  • Resource Library of templates, reports, graphics, and more!

Expand your marketing and promotion reach

Reach new audiences, share your expertise, and expand your brand through our unique marketing channels.

Ask us about our …

  • Media connections
  • Social media promotions
  • Guest member blog posts
  • Sponsorship opportunities
  • Member spotlights
  • Media directory


Partnership with Virginia Retail Federation (VRF)

Legislative and regulatory issues can have a significant impact on the retail industry. Virginia Retail Federation (VRF) was established in 2007 as the joint advocacy effort between Retail Alliance (RA) and its Richmond partner, InUnison (formerly Retail Merchants Association), to protect the interests of retailers throughout the entire Commonwealth of Virginia.

At Virginia Retail Federation, we are your dedicated advocates in the complex world of legislative policies in Virginia. Year after year, our vigilant lobbyists closely monitor and inform legislators about the potential effects of various legislation, from employer mandates to industry-specific taxes and private cause-of-action lawsuits. Through collaboration and transparent reporting, we actively shape policies to support your business, ensuring that your voice is heard. Belonging to our network of local businesses offers you access to the resources and knowledge needed to navigate the legislative landscape with confidence. Join us in securing a bright future for your business in Virginia.

Collaborate and connect at networking and other events

Our events provide you with opportunities to network and establish relationships to help you with your business, whether it be for team building, building your knowledge, or to meet fellow business owners. You can find details of all our events here. Our events range from digital training courses and luncheons, to fun team building opportunities and award ceremonies.