For the second year, Retail Alliance commissioned Main Street America to conduct a major retail study to analyze current sales statistics and retail trends, blending them with national and state findings from Main Street America’s Small Business Survey of nearly 1,000 micro and small brick-and-mortar retailers across the U.S., to provide an in-depth look at the State of Retail in the U.S. and, in particular, Virginia. In response to feedback from last year’s report, we have expanded the study to include three new chapters: AI, Workforce, and Access to Capital. These additions address critical issues that are shaping the future of retail and provide fresh insights into the challenges and opportunities facing our industry. Research was conducted in May 2024.
The members of Retail Alliance invite and encourage you to join! By working together, we can achieve our mission to maintain and enhance our industry as a whole.
