Retail Entrepreneur Series - Holiday Retail Success

Session 1:

Pamela Katrancha, Founder of PSK Consulting

Pamela Katrancha is the founder of PSK Consulting, where she helps retail entrepreneurs and small business owners build stronger, more customer-focused operations. With over 30 years of retail experience, Pam brings hands-on expertise in everything from staff training and store operations to customer experience and navigating economic change.

Her journey began unexpectedly when she stepped in to manage one of her husband’s Hickory Farms stores—sparking a lifelong career in retail. As the owner of Garden Gazebo, she led her business through major shifts in the retail landscape, including the rise of e-commerce and the challenges of the COVID-19 pandemic. Her innovative fulfillment model and ability to pivot earned Garden Gazebo national exposure on QVC and HSN.

Through PSK Consulting, Pam now channels that experience into coaching others—working one-on-one with retailers to refine their in-store experience, build strong teams, and adapt to changing customer expectations. Her approach is practical, personalized, and rooted in the belief that great businesses are built on meaningful, consistent service.

Pam’s passion for mentoring continues through her consulting work, helping entrepreneurs at every stage find clarity, confidence, and long-term success.

Kaycee McCoy, Owner/Marketing Alchemist at Create/Captivate + Co-Owner/Creative Lead at Pawsnickety Pets

Kaycee is the one-woman powerhouse behind Create/Captivate, where she offers custom GPT development, strategic marketing consultations, and a game-changing social media strategy workbook for small business owners ready to stand out and show up.

She’s also the Co-Owner and Creative Lead at Pawsnickety Pets, a holistic pet supply shop that has become a go-to for pet parents in Norfolk, Virginia. Known for giving small businesses the tools and clarity to finally feel in control of their marketing, Kaycee blends bold storytelling with savvy strategy to help businesses create connection, build loyalty, and actually enjoy showing up online.

When she’s not slinging strategic ideas or planning events, you’ll find her wrangling cats, curating memes, or building new ways for small biz owners to reclaim their narrative and grow with authenticity.

Kylie Ross Sibert, Vice President of Marketing & Communications at Retail Alliance

Kylie Ross Sibert is the Vice President of Marketing & Communications at Retail Alliance. She joined Retail Alliance as the Director of Corporate Communications in 2012. 

Her experience in developing and executing simple to complex marketing and communication projects throughout her career across multiple countries and continents has provided invaluable insight into consumers, cultures, and both multinational and small local businesses.

Kylie has helped many retailers gain exposure through the media. Television stations and newspaper publications have interviewed her multiple times for her expertise and industry knowledge. 

More recently, Kylie co-wrote a grant for DHCD’s Business Resurgence Grant which Retail Alliance received in 2023. Kylie was also team lead on the 2024 rollout of the $100,000 grant, working with business owners in Phoebus and the Retail Alliance Technical Team, made up of experienced consultants. 

Kylie serves on the Board of the Public Relations Society of America (PRSA) Hampton Roads chapter and the Hampton Roads Chamber’s Communications Committee. Kylie lives in Virginia Beach with her husband and family.

Session 2 & 3:

Mary Landgrebe, President and Principal Consultant of Well Retailed  

Mary Landgrebe is a seasoned professional with over 30 years of experience in retail operations and commercial development. As the Owner and President of her own consultancy firm, Mary brings a wealth of knowledge and expertise to her clients, particularly in the realm of independent retailers.

With a special niche in women's apparel boutiques, accessories, and home decor businesses, Mary has honed her skills by working with owners and staff of all sizes across multiple locations and channels. Her approach involves crafting individualized plans for each business and fostering strong relationships with owners and their teams to achieve operational goals.  Mary is passionate about helping businesses succeed while upholding values of integrity and compassion. She firmly believes that strategic planning is the cornerstone of success for businesses.

Jennifer Crittenden, CEO Retail Alliance