Retail 360: Capture to Convert - Smart Product Photography

Igniting Conversations, Sharing Solutions, and Connecting Resources

At Retail 360, participants will delve into topical discussions addressing critical issues impacting their businesses. We have handpicked a variety of subject matter experts to lead these conversations. 

The event will kick off with a brief networking time, providing attendees with the chance to forge new connections and strengthen existing relationships. Refreshments will be available throughout the event. 

Topic covered at this Retail 360: E-Commerce Photography & Product Presentation

Your product photos can make or break an online sale, but creating scroll-stopping visuals doesn’t have to require a studio setup or professional equipment.

Join Sara Harris, publisher of The Scout Guide Hampton Roads and experienced brand photographer, for a hands-on conversation about how to elevate your product photography and online presentation. Sara will share practical tips for capturing high-quality photos using your phone, showcasing your products effectively on your website and social media, and creating a consistent visual brand that converts browsers into buyers.

Whether you’re an experienced retailer looking to refine your digital presence or just getting started in e-commerce, this session will give you actionable tools to make your products shine online.

Sara Harris, Sara Harris Photography 

For nearly two decades, Sara has built relationships with clients around the country. Providing beautiful family photography, she’s been there as babies grow into children and then adults – capturing first steps to senior pictures to weddings to the birth of their own kids. Sara documents those fleeting moments and milestones not just in imagery, but tangible keepsakes that can be passed down through generations.

Along the way many of Sara’s clients were professionals, business owners and entrepreneurs who turned to her for headshots, marketing imagery, event photography, and more to elevate and capture the essence of their brand. Earning a reputation as a trusted concierge photographer, Sara moved into a larger studio to better meet her clients’ needs.

In addition to her family portrait business, Sara also specializes in headshots, marketing photography and branded lifestyle imagery, particularly in the food and beverage space. She has proven how high-quality imagery can drive success for businesses of all sizes. Her passion for the power of small business led her to becoming owner and editor of The Scout Guide Williamsburg and Chesapeake Bay, a publication focused on the best of living local.