Retail 360 - 2026 Legislative Discussion

Join Us: Advocacy in Action with Jodi Roth

Ever wonder who’s fighting for retailers like you at the Capitol? Meet Jodi Roth, Retail Alliance's in-house lobbyist and Director of Government Affairs at VRF. She’s your direct line to what’s happening with state and local policies that shape your business.

Virginia Retail Federation (VRF) was established in 2007 as the joint advocacy effort between Retail Alliance (RA) and its Richmond partner, InUnison (formerly Retail Merchants Association), to protect the interests of retailers throughout the entire Commonwealth of Virginia.

Our lobbyists actively follow and address legislation by taking the retail message directly to decision-makers, especially during the Virginia General Assembly Session. By listening to our members, the grassroots retail voice, Retail Alliance and the Virginia Retail Federation actively secures passage of history-making statewide retail legislation.

Why You Need to Be There
From taxes and fees to workforce and retail protections, the laws passed in Virginia have a real impact on your bottom line. With a major election year underway, the decisions being made now could change the way you operate for years to come. This is your chance to get the inside scoop, ask questions, and walk away prepared to navigate what’s ahead.

What You’ll Learn

• How upcoming elections could affect your business

• What policies VRF is pushing for to protect you and your business 

• How advocacy works behind the scenes (and why it matters for you)

Who Should Attend
If you’re a business owner, manager, or part of a retail team, this conversation is for you. Your voice matters — and understanding how advocacy works is key to keeping your business strong.

Don’t miss this opportunity to stay informed and engaged in the legislative process, available to Retail Alliance members only!

To register, please make sure to login to your member compass by clicking this link: Login - Retail Alliance 

If you have any questions, please contact jhaley@retailalliance.com

Parking & Building Access Information

Parking is available behind the Bloom Coworking building in the Montgomery Apartments parking lot. Please note that parking in front of Bloom Coworking is limited to two hours and vehicles are subject to ticketing.

After parking in the back lot, you’ll need to walk around to the front entrance of the building.