Your retail champion in Hampton Roads


If you sell a product, service, or experience, you've come to the right place. Every city in Hampton Roads is covered by one of our dedicated member relations advisors who works to provide you with trusted guidance, support and up-to-date information to help you and your business succeed. We're by your side every step of the way, championing for your success, educating you and your peers, advocating and lobbying on your behalf, negotiating group discounts, offering a variety of products and services to benefit your business, and helping you build lasting relationships far beyond your membership.

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Member Testimonial:

“Joining Retail Alliance is easily one of the best decisions I have ever made for my company, but it's more than just the tremendous value for what they offer, it's clear that the people of RA truly care about the success of small businesses.”

-Bryan Salerno, owner of Jersey’s Cards & Comics

Our Mission

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Our mission would not be possible without our Sponsors

Just starting your retail journey?
With our Certificate in Retail Operations course and other educational opportunities, your dream of successfully running your own business can become a reality when you join Retail Alliance. Just think of us as your GPS, fully equipped with tons of retail resources to help you reach your destination.

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Need more fuel?
Even if you've been on your retail journey for a while, a little more gas in the tank won't hurt. When you join Retail Alliance, not only will you be part of a group that is focused on your industry, but you will have access to an array of valuable benefits and services. 

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